Predict Audience
Reaction to any
Messaging|

A synthetic audience is a virtual panel of digital-twin profiles built to mirror your target audience so you can pre-test messaging and content before anything goes live. Each digital twin is an AI-generated profile that combines demographics, behavioral context, and narrative exposure so responses reflect how different segments interpret language, intent, and tone. The method uses LLMs that are grounded in curated, real-world profile and narrative context (instead of producing generic, unanchored opinions), then runs structured simulations to estimate likely reactions at the segment level. This approach is designed to be up to 3x more nuanced than typical profile-only segmentation, and it has already generated 30K synthetic profiles for scalable testing.

The workflow follows a practical 3-step pipeline: (1) targeted collection of relevant profiles, topics, and narratives, (2) generation of a synthetic panel with realistic individual profiles and demographic segments, and (3) message testing through simulation of behavior and sentiment shift. Technically, the LLM layer is constrained by curated context so the model reasons within the boundaries of what the audience is exposed to and how narratives are forming. A dedicated narrative layer runs analysis, clustering, and prediction so you are not testing in a vacuum - you are testing in the narrative environment your message will enter.

You get fast, simulation-based outputs that show how different segments are likely to react, including predicted behavior patterns and expected sentiment shift. The system is built to estimate lift and impact across platforms ahead of launch, and to flag where backlash risk, confusion, or trust damage is likely to occur. Beyond scoring, the generative layer proposes improved variants - alternative phrasing, angles, and narrative framings - and supports iterative test-refine-retest loops until the message lands better. This lets teams test high-stakes comms and crisis responses in minutes and explore thousands of hypothetical directions, covering about 100x more ground and depth than a traditional research cycle.

Surveys and focus groups are strongest for validation once you have committed time and budget; this is designed for pre-commitment decisioning, so you can eliminate weak options early and prioritize what is most likely to work. Instead of waiting for recruiting, fielding, and analysis, you can run many more iterations because the marginal cost of another test is low. The technical difference is that outputs come from LLM simulations grounded in curated profile and narrative context, rather than only from a static questionnaire. In practice, many teams use this to narrow down to the best few concepts before running A/B tests or market surveys, which increases the odds that paid testing focuses on strong candidates.

Reported performance includes 85%+ prediction accuracy overall, and 90%+ accuracy when predicting CTR and retention in performance-focused use cases. On content outcomes, it has been used to drive measured downstream impact, including an 8.7x uplift for viral video viewership by identifying which hooks and narrative framings are most likely to resonate before publishing. Accuracy is driven by two core mechanisms: grounding LLM reasoning in curated real-world profile and narrative context (to reduce generic or hallucinated responses), and running simulations across multiple segments and digital twins (to avoid relying on a single averaged answer). The goal is practical reliability: compare options side by side with consistent scoring and segment-level deltas that support confident decisions.

Yes. The platform supports API access and automation so teams can embed simulation and message refinement into existing review and publishing workflows. It is also designed to integrate with generative AI and agentic flows, enabling continuous test-refine-retest loops as drafts evolve. On the intelligence side, narrative tracking is a first-class capability, including narrative analysis, clustering, and prediction, so you can monitor how storylines form and shift and then test messaging in that context. This makes it suitable for repeatable governance: run standardized checks for major statements or campaign assets, compare outcomes across segments, and generate safer, stronger variants when risk signals appear.